Exterior of Rolex boutique with curved wood panels, glass doors, and display windows in a modern mall corridor.
Exterior of Rolex boutique with curved wood panels, glass doors, and display windows in a modern mall corridor.

Our Rolex History

DAFC is proud to be part of the global network of Official Rolex Retailers since 2010. As an Official Rolex Retailer, we take pride in our commitment to excellence, providing unparalleled service and in-depth technical expertise that embody the standards of excellence that is synonymous with Rolex.

Interior of DAFC Rolex boutique in Vietnam featuring a consultation area with green velvet chairs, display case with luxury watches, and natural light from a decorative window.
Interior of DAFC Rolex boutique in Vietnam featuring a consultation area with green velvet chairs, display case with luxury watches, and natural light from a decorative window.

Established Presence

Founded in 2005, DAFC is a subsidiary of IPPG, a pioneering luxury retail conglomerate established over four decades ago in Vietnam. A leading name in luxury retail with presence in Ho Chi Minh City and Hanoi, DAFC is renowned for its exacting standards of quality service, making it one of the country’s most trusted and esteemed purveyors of fine watchmaking.

Old photograph of the exterior view of DAFC Rolex Boutique in Vietnam, showing display cases with Rolex signage, illustrating its history.
Old photograph of the exterior view of DAFC Rolex Boutique in Vietnam, showing display cases with Rolex signage, illustrating its history.

Modern Evolution

As Vietnam’s foremost luxury watch retailer, DAFC continuously evolves to meet the changing desires of our customers. From ensuring that our staff are up-to-date with the latest innovations and creations, to upholding the tenets of trusted and authentic service, DAFC is proud to be a beacon for luxury watch retail in the region.

Interior of DAFC Rolex boutique with curved display counter, glass watch cases, marble back wall, and pendant lighting.
Interior of DAFC Rolex boutique with curved display counter, glass watch cases, marble back wall, and pendant lighting.