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Rolex Vietnam and DAFC

Our History

Founded in 2005 in Ho Chi Minh City, Duy Anh Fashion and Cosmetics (DAFC) has come far since its beginning with the mission to introduce and develop the finest luxury brands in Vietnam. DAFC is now a leading company in the distribution and retail of luxury fashion, fine jewellery and watches, offering a range of world renowned luxury brands in historical and iconic locations, situated in the heart of Ho Chi Minh City and Hanoi. With extensive customer and market knowledge, DAFC continues to provide an exclusive shopping experience and impeccable customer service while truly connecting with all their valued customers.

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Established in Ho Chi Minh City, known by its former name of Saigon, DAFC is a wholly-owned subsidiary of Imex Pan Pacific Group (IPPG). The group is helmed by Vietnam’s fashion power couple Johnathan Nguyen and Le Hong Thuy Tien, who the chairman and president respectively. The diversified conglomerate is represented in a majority of the Vietnamese luxury market synonymous with luxury watches, fine jewellery and fashion, offering a first-class shopping experience for its clients .


As an expert in retail and brand guardian for our business partners, the DAFC is continuously introducing new, exciting and strategic business opportunities to bring luxury experiences to the Vietnam market. With that, we started our partnership journey with Rolex in 2010 when our company was appointed as an Official Rolex Retailer to sell and maintain Rolex watches. The first DAFC Rolex boutique is strategically located at Rex Hotel on Le Loi Street. This 5-star venue is set in the historic area of Ho Chi Minh City within meters of Salon Saigon, one of the most famous shopping districts in Vietnam.

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In 2013, as DAFC continued to strengthen our partnership with Rolex, we also expanded our footprint into the Vietnamese capital, Hanoi, bringing a compelling and luxurious shopping experience which was unique and unparalleled to the Hanoians. Situated in Trang Tien Plaza, an iconic French colonial landmark which is also the first luxury shopping mall in Hanoi City. This second Rolex boutique offers our clients an elegant and sophisticated space to peruse the Rolex collection.


Synonymous with luxury since 2005 and having a close-knitted partnership with Rolex for 10 years and counting, DAFC is at the forefront of the luxury watch business in Vietnam. Our experienced sales advisors constantly keep themselves abreast with professionalism, enthusiasm and dedication to bring forth the best experience to our clients  at each stage of their Rolex journey. Every Rolex watch tells a story, and at DAFC Vietnam, we are here to help you find the right Rolex watch to tell your story.

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