Rolex > Our History
Established in Ho Chi Minh City, known by its former name of Saigon, DAFC is a wholly-owned subsidiary of Imex Pan Pacific Group (IPPG). The group is helmed by Vietnam’s fashion power couple Johnathan Nguyen and Le Hong Thuy Tien, who the chairman and president respectively. The diversified conglomerate is represented in a majority of the Vietnamese luxury market synonymous with luxury watches, fine jewellery and fashion, offering a first-class shopping experience for its clients .
In 2013, as DAFC continued to strengthen our partnership with Rolex, we also expanded our footprint into the Vietnamese capital, Hanoi, bringing a compelling and luxurious shopping experience which was unique and unparalleled to the Hanoians. Situated in Trang Tien Plaza, an iconic French colonial landmark which is also the first luxury shopping mall in Hanoi City. This second Rolex boutique offers our clients an elegant and sophisticated space to peruse the Rolex collection.